Emerging from the French electronic music scene, I Hate Models has rapidly become a prominent figure in industrial techno. Known for his intense and emotive productions, he masterfully blends genres like techno, industrial, and EBM, creating a sound that is both aggressive and deeply atmospheric.

I Hate Models, born Guillaume Labadie, grew up in the south of France, initially immersing himself in genres such as hip-hop, metal, and punk. His transition to electronic music was influenced by remix albums of his favorite bands, leading him to experiment with blending metal and punk elements into electronic productions.

He debuted in 2015 with the track “Persephone,” followed by his first EP, Warehouse Memories, in 2016, which featured the notable track “Daydream.” This release established his reputation for merging melancholic melodies with hard-hitting techno beats. Subsequent EPs, such as Totsuka No Tsurugi (2017) and Spreading Plague (2018), showcased his evolving sound, characterized by industrial textures and emotional depth.

In 2019, he released his debut album, L’Âge des Métamorphoses, on Perc Trax, receiving acclaim for its intricate production and genre-defying approach. Tracks like “Forgiveness” and “Eternal Loneliness” highlight his ability to intertwine introspective themes with relentless rhythms.

Demonstrating his commitment to creative independence, I Hate Models launched his own label, Disco Inferno, in early 2021, with the inaugural EP Disco Inferno 01.

Discover where you can experience I Hate Models live! Check out their upcoming performances at major festivals and club events worldwide. Stay updated on dates, locations, and tickets to catch their electrifying sets.

I Hate Models’ live performances are renowned for their intensity and immersive atmosphere. Donning his signature mask, he delivers sets that traverse the spectrum of techno, industrial, and EBM, creating a visceral experience for audiences. His ability to seamlessly blend genres and maintain high energy levels has solidified his status as a captivating live act.

He has graced stages at prominent festivals and clubs worldwide, including a headlining performance at the opening of Paris’s Phantom club in March 2023. In January 2024, he performed an all-night-long set at Lyon’s Halle Tony Garnier, marking a significant event as the first of its kind in over two decades at the venue.

I Hate Models stands as a formidable force in the techno scene, blending raw industrial elements with emotive melodies to create a unique and compelling sound. His dedication to pushing boundaries and his enigmatic persona continue to captivate audiences worldwide, solidifying his place as a significant figure in contemporary electronic music.